Hi, I'm Vibhash.
Tools I Use
Xtravu Play
UX Design & PM
•
2025
Replacing a signage CMS we could not trust with a platform we control.
Xtravu Lite
UX Design
•
2025
A signage app for small businesses: two screens, four buttons, no internet needed.
CoDIFY
UI Design
•
2025
Proving a poster reached the shop, using a QR code the shop already had.
NMDC Interactive Kiosk
Design & Development
•
2024
Making a standee worth more than a screen, on 16 kiosks across 6 floors.
Safai Saathi Utthaan
UX Design
•
2024
A welfare dashboard for UNDP that put 41,314 sanitation workers on record.
What They Say About Me
Vibhash bhai has taught me a lot of stuff, when i was new, he spent hours with me to help me learn the craft of visual design. The way he switches gear, one moment we are working on one project, next moment brief changes, and he remains the same focussed person.
One of the best people to talk design with. Vibhash will say something offhand that I'll end up thinking about a week later. He can go from a tiny interaction detail to the bigger product point it sits inside without skipping a beat.
Cool guy, Knows his stuff. Gets the job done. Great at Chess.
Vibhash is our mom. You know how you can never find your socks, and when mom comes, the socks appear in the same drawer you have been looking in. That's how Vibhash crafts solutions, always something that was always there but no one ever noticed.
Hi, I'm Vibhash.
Interactive Fireball
TouchDesigner
A ball of fire you can push around: particles and noise follow the movement of your hand, so the flame bends, trails and flares as you move.
The Laptop Thieves
A digital illustration: this couple snatched my laptop and could not stop staring at it.
Audio Visualiser
TouchDesigner
A visual that listens: shapes and colour react to the beat, bass and volume of whatever music is playing, in real time.
That's me.
The story so far
I'm based in New Delhi, working across web, mobile, and large-format displays for a B2B digital signage and AV company. Most of my work lives in dashboards, device fleets, and systems where clarity has to survive real-world chaos, not just look good in a mockup.
I started out designing interfaces and slowly got pulled into the harder problems around them: how a support ticket actually gets resolved, how a warehouse worker interacts with a screen they didn't choose, how a QR code on a shop counter can double as a location check. That shift, from making things look right to making things work right, is mostly what I care about now.
Outside of work, I split my time between interactive installations and TouchDesigner experiments, tinkering with AI tools, and reading more than is probably useful for someone in tech.
What I'm into right now
- 3D Printing
- 80s Music
- AI Tools Exploration
- Classical Literature
- Design Systems
- Gardening
- Long Walks
- Sketching
- Sweet Desserts
- TouchDesigner
Books I keep coming back to
On paper.
Summary
Product Designer with 4 years of experience leading end-to-end UX design and project management across SaaS dashboards, Android TV apps, and enterprise tools. Operates in a genuine dual Designer + Assistant Project Manager capacity, owning research, interaction design, stakeholder management, and delivery.
Most recently led design and project management for Xtravu Play, a full-scale digital signage CMS now deployed across two large franchise networks.
Skills
UX & Research
User Research, Usability Testing, Heuristic Evaluation, Information Architecture, Wireframing, Prototyping, Design Thinking
Interaction & Visual Design
Interaction Design, Visual Design, Microinteractions, Motion Design, Responsive Design, Data Visualization, UX Writing
Product & Strategy
Product Design, Stakeholder Management, Project Management, Sprint Planning, Design Storytelling, Cross-Functional Collaboration
Tools
Figma, Adobe Creative Suite, After Effects, Webflow, Framer, ProtoPie, Zeplin, HTML/CSS/JavaScript (can build and read functional prototypes beyond the basics)
AI-Assisted Design
ChatGPT, Claude, Figma AI, Figma MCP, Google Stitch, Emergent (actively use AI tooling across research synthesis, rapid prototyping, and code handoff)
Work Experience
Product Designer & APM
- Lead Product Designer & Assistant Project Manager for Xtravu Play, a full-scale digital signage CMS deployed across two large franchise networks; owning design, sprint planning, engineering handoff, and senior stakeholder presentations.
- Identified a market gap in small-business digital signage and owned client growth as the core success metric for Xtravu Lite, co-leading a lean 3-person team to design an offline-first Android TV app that grew the client base from 13 to 54 (315%) within four months of launch.
- Owned user satisfaction and stakeholder approval velocity as key delivery metrics, designing end-to-end wireframes, user flows, and interactive prototypes in Figma that lifted satisfaction scores by 15% and cut the stakeholder approval cycle by 25%.
- Conducted usability testing and synthesized qualitative research to iteratively improve usability and accessibility across multiple product lines.
Project Experience
Xtravu Play: Full-Scale CMS
Following Xtravu Lite's success, led design and project management for a full-scale CMS, a web-based CMS paired with a client-side Android app for remote signage control. Currently deployed across two large franchise networks.
Xtravu Design System
Designed the design system powering Xtravu Play and all future Xtravu products: foundational principles for how new elements are created, color palettes, typography, a full icon set, navigation patterns, and rules governing how interactions handle edge cases. Built as a Figma component library paired with dev-facing handoff documentation (tokens, specs) spanning web and Android, created purely to enable faster design-to-dev handoff and consistency across products.
Xtravu Lite: Android TV App
Identified a gap in how small businesses use digital signage and co-led a lean 3-person team to build an affordable, offline-first Android TV app. Designed for non-technical users, the app grew our small business client base from 13 to 54 within four months of launch.
Codify POSM Tracker
Designed a retail asset tracking dashboard for a client struggling with POSM wastage and poor inventory visibility. The solution significantly reduced inventory waste and improved asset tracking accuracy, directly cutting client costs.
Project Utthaan Helpline Dashboard
Designed a welfare data dashboard for sanitation workers, enabling the digitization of 41,314 worker records across 29 states and 13 partner organizations within the first few months of launch.
Education
Bachelors of Technology
Guru Gobind Singh Indraprastha University, New Delhi. Majored in Electronics & Communication Engineering, CGPA 8.6.
Certifications
Perception & Memory in HCI & UX
Interaction Design Foundation, Sep 2026. Credential
AI for Designers
Interaction Design Foundation (IxDF), Sep 2026. Credential
Google UX Design Specialization
Google via Coursera, Mar 2025. Credential
EFSET English Certificate (C2 Proficient)
EF SET, Nov 2021. Credential
Fundamentals of Graphic Design
California School of Arts, Oct 2021. Credential
